FANTASIA 2000

A research into product design methodologies done in the first few weeks of the release of public-use-LLM's, resulting in the Proxy lemon squeezer and the accompanying workflow diary.

The project inspects two layers of fundamental permutations: The first would be the effects of the novel tools that generative AI technology has to offer on creatives' workflows - through a product design case-study. The second shift refers to the changes that occur at the essence of what we call 'creative professions' and 'creativity' as a whole. The project reflects on topics of originality, control, creative ethics and the relevance of taught skill-set in a rapidly changing environment.